He talks consumer trust, data use and capturing ‘people data’
Data science is hot, but confusing, and agencies are seeing an opportunity there.
As more brands realize the need to build data science capabilities, they’re still confused about how to implement data in their business, and how to hire the right people. Agencies are rushing to fill the gap, supplementing their analytics offerings with data science courses for their clients, and even opening up new data science schools for C-suite executives.
Others are working with universities to create talent pipelines for their own organizations. Even companies like IBM and Microsoft are now offering data science courses.