Entrepreneur | Founder | Investor

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About Tom Chavez

Tom Chavez is a serial tech entrepreneur and co-founder of super{set}, a venture studio that founds, funds, and forms technology companies.

For the past 20+ years, Tom’s professional focus has centered on using data, decision science, and AI to solve hard, interesting problems.

Prior to forming super{set}, Tom was the CEO and co-founder of Krux, acquired by Salesforce in 2016. Before Krux, Tom was the CEO and co-founder of Rapt, acquired by Microsoft in 2008. To date, the companies led by Tom have generated a 17.5x return for investors and substantial wealth for employees. He is also an investor in his friends’ ventures, which include companies like SafeGraph, Datavant, Survata, Kogniz, MintExchange, and VOIQ.

Tom is the co-author of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement, published in 2018 and winner of the 2019 Axiom Business Book Award Silver Medalist in Business Technology.

Born and raised in Albuquerque, New Mexico, Tom currently lives and works in San Francisco. He holds a B.A. in Computer Science and Philosophy from Harvard University and a Ph.D. in Engineering-Economic Systems and Operations Research from Stanford University.

He supports and serves on the boards of non-profits in the areas of education, immigration, and entrepreneurship.

Alongside former Salesforce colleagues Vivek Vaidya and Chris O’Hara, Tom co-authored Data Driven: Harnessing Data and AI to Reinvent Customer Engagement, published in 2018. The book aims to explain and “de-geekify” the latest data-driven techniques that marketers use to drive stronger engagement and smarter experiences for consumers.

Apart from being a determined entrepreneur, Tom cares deeply about civil discourse and the techniques advocacy and political groups use to advance voter and civic engagement. To that end he co-founded Beacon (fka RiseUP), a data management and app provider that applies lessons learned from Krux to modernize political advocacy and civic participation, with focus on digital/mobile, as opposed to TV/mail.

Together with his sister Elena Chavez Quezada and his wife Rosalyn Chen, Tom co-founded the Chavez Family Foundation. The philanthropy invests in non-profit projects at the intersection of education, immigration, and entrepreneurship. It is Tom’s way of honoring his amazing parents and carrying forward the values they instilled. Tom sits on the non-profit boards of KQED (public media for the Bay Area) and MTV’s Save the Music.

Born and raised in Albuquerque, New Mexico, Tom lives and works in San Francisco. He holds a B.A. in Computer Science and Philosophy from Harvard University and Ph.D. in Engineering-Economic Systems and Operations Research from Stanford University, where he was a NASA Doctoral Fellow.

Recent News

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LinkedIn Pulse

February 25, 2020
Hiding in Plain Sight...
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The Hill

February 22, 2020
Hispanic voters can save the American dream...
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MediaPost

February 15, 2020
Habu, Cross-Channel Data System, Makes Its Debut...
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AdAge

February 14, 2020
Data Management Platforms 'declining Fast' As Brands Shift To First-party Data...
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AdExchanger

February 14, 2020
Data Startup Habu, Created By Former Krux Execs, Isn’t A DMP Or A CDP – So, What Is It?...
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TechCrunch

February 13, 2020
Former Krux and Salesforce execs raise $15M for their marketing data startup Habu...
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Entrepreneur | Founder | Investor